Advertising Class - Blog Marketing

With our studies in internet marketing and advertising techniques, we are asked to make a sample blog entry about a product. Professional bloggers are becoming an important part of the social network marketing concept, so here's my sample blog post for the urbanspoon.com service/site.

With all the top ten lists that Madison makes, it sometimes escapes many of us that Madison is the number one city for the amount of restaurants per capita. We have an international cuisine that many might find unexpected and might hold the best meal that many haven't tried yet. But how do you know what might be a culinary adventure, and what might just be a new dish to refuse due to a "bad experience"?

Consider trying Urbanspoon.com next time you have the question "Where can we go that's not the same old place?" While there are plenty of food review sites out there, Urbanspoon works to base it's ratings and opinions on people in your community and not just a select group of reviewers. Registration is easy and private, and not even required if all you wish to do is read what others think. Add in the ability to filter listings by food choices, special features (such as Free Wi-Fi or Late Night Dining), price ranges, and popularity, and you have an amazing tool to find that new favorite restaurant.

Future of "Clutter in the Attic"

At this point, I suppose I could just abandon this as yet another portion of cyberspace that I once inhabited. I've had a few other blogs in the past that were stopped for one reason or another, but I think that with this account I'm going to try something new.

I started this as a requirement for my Leadership course through Madison College (Formerly Madison Area Technical College), with the blog working as a record of thoughts and assignments for my professor. This class is one step towards me getting a new future with a two-year degree in Marketing (with possible continuation towards a 4 year degree at UW Madison). So, to keep my eyes on the prize, I'm turning "Clutter" into my blog on thoughts about modern marketing and my passion for small business action. What does that mean you can expect?

• Food reviews that I do for the social network site "Urbanspoon" (A site that I feel displays social marketing as a real positive force)
• Links to articles I find on Marketing Trends, and my personal thoughts on the matter
• Personal reflection on good and bad marketing
• Possible future class assignments (who knows, another professor might want a blog format again)

What not to expect:

• Random personal life stories
• Propagation of Internet Memes
• Venting of social woes
• Intense political debate

If you find this blog, or already have found it, then I hope you'll find what I have to say to be of value. I also will want to hear back from people that are open to discussions.

Thanks!

---Abe